You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing August P. Hess.
ANA has found 1 results for you, in 123 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Message power and marketing strategy simulations

A micro-behavioral marketing model provides the conceptual framework to explain free choice decision making among consumers who purchase our products or services. Since it is a micro model, it portrays the decision making of each individual...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: August P. Hess
October 26, 1987
×

Citation

Hess, A. P. (1987a, October 26). Message power and marketing strategy simulations . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/message-power-and-marketing-strategy-simulations-